Advertising On-Hold
With your image literally “on the line” you now have the opportunity to impress, inform, educate, and connect personally and professionally with those on hold.
Taking control of this very important environment lets you decide what your callers hear. You no longer take any chances with inappropriate talk, music or competitor’s commercials from the radio.
A professional on hold ad program will engage the listener, effectively shortening the perceived wait time allowing the perfect opportunity to connect with callers and build profit. The caller is entertained while being educated about your business resulting in a much enhanced, pleasant and beneficial time for both the caller and the business.
When choosing an on hold company, you should ask:
● Do they offer a turnkey package that includes everything (copy writing, voice talent, music licensing, installation assistance, and on hold equipment)?
● Will the equipment you offer work with my phone system?
● How quickly can we get our service up and running?
● Do you offer ‘real’ music (like we hear on the radio)?
● Do you offer voicing in other languages?
● Do you guarantee your work?
Why “doing it yourself” is a BAD idea:
Ever listened to radio commercials done by the store owner? Pretty sad in some cases. Hokey comes to mind. Not to mention researching the million and one details that someone has to spend their time on: Copy writing, music licensing, commercial grade equipment designed for this 24/7 environment, production elements, recording the program, etc. etc. With the very low cost of a professionally written, voiced and produced on hold program, doing it yourself is simply a bad idea. And what do you gain in the long run, except perhaps stroking an ego? Certainly not saving money. It might also backfire by presenting that ‘hokey’ image mentioned earlier.
You never get a second chance to make a first impression:
Put your best foot forward from the beginning! Chances are the calls you are receiving are a direct result of your marketing efforts. With all of the advertising dollars spent to get someone to call, doesn’t it just make good sense to make sure their first exposure to your company is as pleasant and professional as possible and that it matches your company image?
The Targeting Power of On Hold Advertising:
Out of all of your competitor’s, the prospect has called you. They’re now waiting; listening intently for their call to be picked up. Broadcast quality on hold programs place your messages at this critical point of contact, offering an affordable and efficient target marketing tool. The program becomes an important reflection of your company’s public profile and a key component in its’ advertising campaigns.
Improve customer relations and expand your business through increased product & services awareness. Every customer contact is highly pre-qualified because they have initiated the contact. That’s a marketing opportunity that no business should waste.
We use On-Hold Concepts. We think you should too.
http://www.woodstockmediagroup.com/advertising-on-hold
For more information please visit www.GoECS.com