Your customers should hear – About You, Your Products, Your Services, and/or Your Promotions when you place them on hold !
Most of us are familiar with music on hold playing through phone systems. Playing generic “Music” only or embedded music provides something for callers to avoid irritating silence.
Today, often times our customers prefer to have an on hold program created specifically for their company. This is usually referred to as “On Hold Marketing”.
Having your customers hear on hold marketing has numerous benefits and might not be as difficult or expensive as you would think.
An independent survey was conducted for the “On Hold Messaging Association”. This survey questioned customers that currently have custom on hold marketing messages playing for their callers put on hold. Over 1,500 individual companies responded.
HERE ARE SOME SAMPLES OF THE RESULTS:
From a pure marketing perspective, which of these statements best describes how you feel about the role of your On Hold Messaging Program in your overall marketing mix?
It’s a useful marketing tool that adds value 85%
Why did your company purchase On Hold Messaging?
To build image and professionalism – 74%
To promote the sale of products/services – 72%
To avoid silence on hold – 58%
To provide callers with entertainment or useful information while waiting – 56%
To prevent callers from hanging up – 31%
Clearly, users of on hold marketing feel this is an important part of their business and can see the benefits associated with a custom on hold marketing program over a standard music only option or worse, silence on hold.
About Woodstock Media group
Established in 1987 by a twenty-+ year radio executive, privately owned Woodstock Media Group (for over 24 years known only as On-Hold Concepts), today, includes a team of administrative, media, sales and production personnel, many with over 20 years experience in their chosen field, and some who have been with the company since near its’ beginning over 25 years ago. In addition, our staff includes a senior copywriter with 15+ years experience, and Radio/Music Industry veterans. With our roots in broadcasting, we enjoy relationships with many professionals, some that voice exclusively for us scattered from coast to coast and abroad.
http://www.woodstockmediagroup.com
Toll Free: 800.864.6828
Local: 253.566.1675
About ECS
ECS, located in Auburn, WA & Portland, OR is a team of experts ready to help businesses with the important and often complicated decision of finding the best communication solutions for their company, from voice to data. Servicing Washington & Oregon, ECS is a “one stop shop” for network infrastructure needs. ECS designs & installs flexible cabling infrastructures that support multiple voice, data, video and multimedia systems regardless of their manufacturer.